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BOO-t-ful Clairity Click-it: Nonprofit Links + Free Resources
Throwing shade or throwing light? One takes a little more effort than the other. While throwing shade might be more fun, it eventually runs out of energy. It’s designed to end conversations, not start...
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Stop Leading with “Grab Year-End Tax Deduction.” Do This Instead.
Only about 10% of Americans itemize tax deductions today. Prior to 2017 it was 31%; that was more, but still a minority. Yet you’re likely blithely sending out year-end messaging replete with “Only 1...
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8 BOO BOO’s! Are You SCARING Nonprofit Donors Away?
Is this how you’re making your donor feel?!?! BOO! Halloween is creeping up on us, so I’ve got some really scary stuff for you! Don’t get too spooked. There are also a few treats. In fact, you’ll...
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How to Get Mobile Opt-ins: 5 Ways to Grow Your Text Messaging List
People keep telling you to add more text messaging to your communications strategy, right? It’s a mobile world, and you need to reach people where they are. But how do you actually get people to opt in...
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Falling Back* Clairity Click-it: Nonprofit Links + Free Resources
Let’s begin with this week’s bit of wisdom… Confusion and certainty When facing a complex problem, it’s easy to become confused. Lately, it’s become socially acceptable to express your confusion with...
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The True Meaning of Giving Tuesday
This year Giving Tuesday is November 28th. So, soon. If you’ve not done so already, now is a good time to think about whether or not you want to jump on the bandwagon and, if so, how. There is more...
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A Revolutionary Way to Influence Year-End Philanthropy
You asked a bunch of folks to give a year ago. Some did. You thanked them. Once. Maybe twice. Now you want to ask them to give again this year. What’s wrong with this picture? Too often nonprofits ask...
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How to Use Psychology to Pre-Suade Donors to Give
Are you leading with a “gift” or “favor” to positively incline your donor to say “yes?” This time of year is what I call “presuasion time.” Because if you’re thoughtful about it, you can presuade...
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Clairity Click-it: Cornucopia of Nonprofit Links + Free Resources
Let’s begin with this week’s bit of wisdom… The reluctant spammer “I don’t want to send this pitch to a list of every single podcaster in the world, but we have to get the word out.” “I don’t want to...
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Happy Days of Thanks(for)Giving
This Thursday folks in the United States will celebrate what I consider to be the social benefit sector holiday of the year. So it’s time for my annual Thanks(for)Giving post! Just think about what...
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What’s Going On? What Can We Do?
I had a pure strategic fundraising post all ready to launch today, but I just couldn’t quite do it. The world seems wildly out of whack right now. I can’t pretend it’s business as usual. I try to stay...
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Grateful Clairity Click-it: Nonprofit Links + Free Resources
Let’s begin with this week’s bit of wisdom… “Let us conceive of gratitude in its largest, most beautiful sense, that if we receive any kindness we are debtor, not merely to one man, but to the whole...
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May the Force Be With You: Underused Year-End Fundraising Tweak
What if I told you there’s a teensy little digital upsell that could skyrocket your year-end fundraising results? Would that be of interest? Darn rootin’-tootin’! Okay. Here’s something you still have...
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14 Last-Minute Strategies to Boost Year-End Fundraising
Arrgh! Too crowded! Too competitive! Too much noise! I’m curling into a fetal position until it’s over! Do you have that year-end feeling? You know, the one many fundraisers get around this time of...
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Should you ask nonprofit donors to cover gift transaction fees?
I’ve written about this before. But since I continue to get questions, I’m writing about it again. Fundraisers wonder about the upsides and downsides in asking donors to cover credit card and other...
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Year-End Clairity Click-it: Nonprofit Links + Free Resources
Here’s a bit of wisdom that really spoke to me this week, especially as we navigate this particular season at this particular moment in our shared world… Throwing shade or throwing light? “One takes a...
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Why Do Major Donors Switch Allegiance?
Sometimes major donors give less than the previous year. Sometimes they stop giving to you entirely. What’s the worst sin committed by fundraisers when this happens? Not noticing. What’s the second...
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How to Help Donors Give Astutely Before Year-End
Do you want to risk not receiving generous gifts you could have otherwise received, just because you failed to go the extra mile to share relevant, useful and even critical information? Or because you...
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Don’t Blow Your Post-Holiday Opportunity to Thank Your Nonprofit Supporters
For good things once a year is not enough. Why do so many of us only eat turkey once a year? Or pumpkin pie? I’ve no idea! It’s surely not rational. These are special foods we value and take great...
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New Year Clairity Click-it: Nonprofit Links + Free Resources
Let’s begin with this week’s bit of wisdom… Generosity and gratitude A gift doesn’t diminish the giver. Sharing creates connection, possibility and energy. And the magic of gratitude is that it...
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